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Month by Month: A Care Bear Book of Poems : 220 During the mid-1980s, Dorsey Laboratories promoted its Triaminic cough medicine through a Random House publication, The Care Bears Help Chase Colds this promotion helped sell over 2 million units of the product, along with a free copy of said book. Bruce Jones, a Parker Brothers staffer, could not secure the exclusive publishing rights, and had to settle for a split license with Random House. publishing company Random House was granted paperback rights to books in the Care Bears franchise through American Greetings and General Mills, as Parker Brothers was unable to secure the exclusive publishing rights at the time. The Care Bears Movie: Meet the Care Bear CousinsĬare Bears Sing and Play: Follow–the–Lights Piano Songbook The Baby Hugs Bear and Baby Tugs Bear Look and Find Book The Baby Hugs Bear and Baby Tugs Bear Counting Book
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The Baby Hugs Bear and Baby Tugs Bear Alphabet Book And then I say, "Please write 2,500 words filled with verve and excitement." : 155–156 Tales from the Care Bears TitleĬare Bears: Book of Favorite Bedtime Stories Once I have the rankings, I call up my pool of authors and give them a plot to work with, and a style sheet explaining the characters. We, on the other hand, make up a list of, say, thirty interesting plot ideas, and then we do consumer testing. The old way was to give authors their head. : 155 John Keller, editorial director for the books, commented on their creation: The series made its debut at the 1983 American International Toy Fair, along with other Care Bears products. According to a company spokesperson, the stories would demonstrate "love, caring, dreams, happiness, friendship, wishes, and feelings". Parker Brothers spent US$1 million in advertising on the original six-book series, which was made to promote the Care Bears characters. : 156 On October 30, 1987, Great Britain's Octopus Books released a book under this title ( ISBN 0-7064-3053-0), containing Amelia Hubert's Sweet Dreams for Sally and Evelyn Mason's A Sister for Sam.
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At the time of publication, various trade publications took note of Parker Brothers' unique marketing strategy for the books. : 155–156 Various authors contributed to the resulting series, Tales from the Care Bears Tom Cooke illustrated most of the stories. Parker Brothers, a board game company then owned by General Mills, launched its book publishing division in February 1983 its first series consisted of six books featuring the Care Bears. In the United States, the Care Bears' books have been available through Random House, Parker Brothers and Scholastic Books.
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Since early 1983, various companies in the Americas, Europe and Israel have published books based on the franchise. greeting card company American Greetings, the Care Bears are a group of characters that have appeared in various media.
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